International Year of the Potato -WTF??

The IYP logo

The logo of the International Year of Potato was created by Italian graphic designer Giancarlo de Pol. The main graphic elements - above, a bowl with harvested potatoes and below, in the earth, a golden tuber - symbolize the intimate link between humanity and agriculture. The slogan, "Hidden treasure", highlights the often overlooked importance of the potato for rural people, the economy and global food security. The IYP logo is available in Arabic, Chinese, English, French, Russian and Spanish.